OpenAI has introduced a new offering aimed at helping organizations effectively deploy and operate AI agents, positioning agent management as a foundational layer for enterprise-scale AI adoption.
On Thursday, OpenAI unveiled OpenAI Frontier, a comprehensive platform that enables enterprises to develop, deploy, and oversee AI agents in a unified environment. Designed as an open system, the platform also supports the management of agents created outside of OpenAI’s ecosystem, giving companies greater flexibility in how they integrate AI into their operations.
With Frontier, organizations can configure AI agents to interface with external data sources and third-party applications, enabling them to perform tasks beyond OpenAI’s own environment. At the same time, the platform provides controls that let users define, restrict, and monitor what each agent can access and the actions it is permitted to take.
OpenAI explained that Frontier is modeled after how organizations supervise and develop human teams. The platform includes structured onboarding for AI agents, along with built-in feedback mechanisms designed to help them refine their performance over time—similar to how employee reviews support continuous improvement.
The company also pointed to early enterprise adopters such as HP, Oracle, State Farm, and Uber. For now, Frontier is being offered to a select group of users, with a broader release expected in the coming months.
OpenAI did not share pricing information during a press briefing held earlier this week, according to The Verge. The company also declined to provide additional details on how the product will be priced.